NPR: Supermarkets Tout Fresh, Local Offerings

by Jen Maiser

NPR's Morning Edition had a segment this week about supermarket chains that are working to provide local produce.  I was interested recently to hear that Raley's is among California supermarkets working to provide local food to consumers.  The NPR segment is interesting as it has interviews with farmers, supermarkets, and marketing people (who expect local produce to become a $7 billion business within the next 4 years ... a statement which rather confuses me, as all produce is local to somewhere).

Head over to NPR to hear the full story.